Case study
The brief
Aurel Studio makes one lamp at a time, and most people first meet it in a showroom on their phone. They needed a site that loads in under a second on a weak connection and still does the glass justice.
What I did
I photographed the lamp against black so the glass carries the light, then built a single-page site in Framer with a short product story, a finish picker and a simple order form. Every image is served at the size the screen needs.
Result
Page weight fell from 9 MB to 1.4 MB. Enquiries from the showroom QR code tripled in the first two months.
