Case study
The brief
Oakmere Pantry sells small-batch teas, salts and preserves. Their jars looked homemade in the wrong way, and each product had a different label.
What I did
One pattern system in two inks that flexes from a 50 g tin to the Christmas gift box, plus a simple type lock-up the team can set themselves for new flavours.
Result
Stockists went from 9 to 31 shops in a year, and the team now designs new labels in an afternoon.
